Resource offers a variety of digital advertising options, designed for fast results that can be monitored and optimized for the duration of a campaign. This includes site banners with competitive CPMs (cost per thousand impressions), social media blasts, and weekly newsletter placements. If you're looking for a reliable and consistent web presence for your company, product or service, we can make that happen—and also provide detailed performance reports along the way.
Impressions, Clicks and Conversions
The Leaderboard placement is the most prominent ad slot we offer, positioned to the right of our logo at the very top of our site. It can also be seen from every post and page on Resource.
Newsletter Banner Ad
Our weekly newsletter hosts image banners with click through links. With a growing list of opt-in subscribers, this guarantees impressions on your banner while flat-rate pricing makes it a reliable option for long-term campaigns.
This is the largest ad slot on Resource—an excellent placement for making your artwork pop. It's viewable on every post and page, and ideal for rich media creatives such as animations or GIFs.
The unique benefit of the Post-Bottom unit is that it appears at the conclusion of every blog post, meaning our most engaged readers—the ones who've read articles in completion—consume a high percentage of impressions on this placement.
Newsletter Large Post
Large Posts in our newsletter are best reserved for editorial-driven content, whether a branded blog post on Resource or sourced from your own site. This includes an image, catchy title and description, as well as appropriate linking and social media sharing buttons.
Social media is the most expansive marketing tool the internet has ever seen. Resource offers advertising options to help companies tap into our thriving social network of creators and the people they inspire. If you're interested in social media advertising, we also suggest checking out our branded content services.
The beauty of Facebook is that everyone uses it. What's more, is that we can target your content to reach the most desirable facets of our audience. We also recommend allocating a budget toward "Boosting" your post to reach more people.
A lot can be said in 140 characters—and Twitter is a great place to share news, happenings, and other updates for your company or product. Although we do suggest an allocated budget for "Boosted" promotions, we are able to optimize Tweets to attract social engagements or website clicks, depending on what you're after.
Instagram is our fastest-growing platform, gaining more than 100 new followers each day. This is the ideal platform for visual content, and although the app doesn't allow linking, it's an outstanding way to drive consumers and followers to your own IG account.
Social Post Package
Repeat marketing is the most effective on social media, and working cross-platform is highly recommended. This package gives you the run of our main three networks—Facebook, Instagram and Twitter—and includes three posts on each platform at a pre-determined frequency.